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Show Opening Party

Creative Lead at production company My Beautiful City. Working with the client and MBC team on the original concept, the creative development, the artistic direction and the creative production of the AW22 Pre-Show Party. Exploring in depth the collection theme : The Beat Generation, the guests were transported back in 1950s America, inside the private apartment of Beat writers, through an immersive and time specific experience.

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Photography : Grant Walker

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