Creative Direction with New Moon for the global creative guidelines for their new edition launch : A Tale of Ice Cream. For the launch of A Tale of Ice Cream, international markets created activations, building branded ice cream parlours across major cities throughout the world, following our creative guidelines.

Services : Creative concept, creative development of the narrative journey with the client, collaborating with 3D artists to produce renders, guidelines on venue, guest journey, set build, visual identity, catering, entertainment, spatial flow, space dressing and activities.